How important is Product photography for you E-commerce business?
E-commerce has become the new big thing in these modern times. Customers love to shop from the comfort of their houses. Small businesses selling products online are often indecisive about whether to invest in hiring a professional photographer or not. As the business owner, you need to analyze how professional looking product images can affect your sales and create a brand image and take the decision based on this analysis.
Visuals Drive Sales Online
When customers are shopping in the store, they will see, touch and feel the product they are interested in and then make the decision. While in online marketplaces, you can represent your product by images and by writing some details about it. Your product images must substitute for all other customer’s senses while making a purchase.
No one knows your product like yourself. Your product photos should be a reflection of what your product has to offer. Show your product’s features effectively to attract the customer. Also, the customer today is well-informed and knows what he/she wants. Until they see that in your product photos, the chances of converting a prospective customer to an actual one are low.
E-commerce platforms rely heavily on photos and visual images to make a sale besides written details and a video. Visuals make the first and foremost impact on the potential customer. Make the photos look beautiful but they should also look like what they are in real. Many customers return the purchased product based on the reason that what they got did not look like what they saw.
Good Imagery Wins The Competition For You
The online marketplace is getting saturated as well and the competition grows day by day. Whatever product you are selling, other people are selling the similar things. How do you compete with this?
Given a choice between similar products on two different websites, customers are more likely to buy the product with better looking images.
Customers decide about the quality of the product based on the quality of images you show them. Good imagery sets you apart from your competitors.
Branding And Social Media Sharing
Branding in your product photos is very important as it sets you apart in customer’s eyes. They will be able to recognize your product in a sea of hundred other similar products if the branding is carried out effectively in your product images.
Your branding must be focused on the audience you are trying to target. Effective branding creates a relationship between your customer and your business. Your brand’s identity is reflected in the images you use on your website or other online platforms and customers know and remember you by this identity.
Good photos also increase the chances of all sorts of customer interactions with your brand. Unique visual content gets shared on social media.
Use ihjezli To Book A Professional Photographer Online
As a business owner, you cannot stay in denial about the importance of product images you use on your online platforms. Hiring a professional photographer to take these images may cost you initially but it is sure to pay you off soon enough. With ihjezli, you can find the best professional photographers in town online. ihjezli is an online booking platform where you will see a myriad of service providers including professional photographers, you can collect all the information about their business from their ihjezli profile and with one click you can make a booking with them .
For businesses like professional photographers, ihjezli is a free online business and appointment management tool. You can register with ihjezli, manage your daily business, clients, appointments and reach a much wider audience that will be using the app ihjezli and all this free of cost. Register now at www.ihjezli.com .